On 22 March, Star Media Production Services had the honor of hosting a delegation from the International Broadcasting Convention (IBC), Europe’s largest broadcast event. The visit marked an important moment for collaboration and knowledge-sharing in the industry.
The day started with a warm welcome for the IBC organizing committee, which included Ben Ewles and Lucy Davis as guests from IBC. They were joined by other notable figures such as the IABM Chief Representative APAC. Senior leaders from Star Media Production Services took the lead in guiding the tour. Together, they provided valuable insights into Star Media’s rich history and contributions to broadcasting as they walked through our exhibition hall.
The delegation was treated to a firsthand look at Star Media’s traditional 1,600-square-meter studio, witnessing the craftsmanship and dedication that go into producing top-quality content. Transitioning into the future of broadcasting, the committee was then guided through the cutting-edge virtual studio, showcasing the latest in technological innovation and immersive production techniques.
The committee was particularly intrigued by the virtual studio, where they were introduced to the cutting-edge technologies revolutionizing the broadcasting landscape. Amidst the sleek setup and advanced equipment, they witnessed how virtual reality and augmented reality seamlessly merged with traditional production techniques to create captivating content.
As they navigated through our virtual space, they were immersed in a world where imagination knew no bounds. From creating lifelike sets in an instant to seamlessly integrating virtual elements with real-world footage, the possibilities seemed endless. The committee marveled at how such technology could enhance storytelling and engage audiences in entirely new ways.
Moreover, the tour provided valuable insights into the practical applications of virtual studio technology, from cost-effective production solutions to the ability to adapt quickly to changing creative visions. The committee left with a newfound appreciation for the transformative potential of virtual studios in shaping the future of broadcasting.
A highlight of the visit was the exploration of Star Media’s digital human institute, offering a glimpse into the fascinating world of motion capture and virtual human creation. This immersive experience provided the committee with valuable insights into the evolving landscape of digital media production.
The tour wrapped up with a visit to Star Media’s largest studio, the impressive 3,600-square-meter facility, where the delegation witnessed the scale and capabilities available for large-scale productions.
Overall, the visit proved to be both enriching and pleasant, strengthening ties between Star Media Production Services and the broader broadcasting community. As a beacon of innovation and excellence in the industry, Star Media looks forward to continued collaboration with partners like the IBC organizing committee in shaping the future of broadcasting.
