In a groundbreaking event, SMP’s XR stage seamlessly integrated tradition and innovation to enhance ArcFox Alpha αT5 new car live broadcast. On November 30th, 2023, automotive enthusiasts were treated to an unprecedented visual spectacle as ArcFox’s Alpha αT5 new car presale live broadcast unfolded within the expansive confines of SMP’s 600m² XR studio.
Drawing in over 6 million viewers, the event shattered records and underscored the transformative potential of XR technology in the automotive marketing landscape. Presales are pivotal moments for automotive brands, serving as catalysts for customer engagement, brand visibility, and sales conversions. However, traditional presale methods often face constraints in terms of time, creativity, and cost, limiting their ability to cater to diverse customer demands.
Enter our XR stage — a revolutionary platform that leverages extended reality technology (XR), augmented reality (AR), and cutting-edge virtual technologies to redefine the presale experience. During the ArcFox Alpha αT5 new car presale live broadcast, our XR virtual technology took center stage. Through seamless integration with the Disguise XR system, UE5 engine, and Mo-Sys tracking system, the stage brought to life a captivating fusion of real and virtual elements. Cars, characters, and virtual scenes coalesced to showcase Alpha αT5’s features and advantages, immersing viewers in the technology and futurism of ArcFox.
A key strength of our 600m² XR studio lies in its ability to effortlessly transition between virtual scene themes. For ArcFox’s Alpha αT5 new car live broadcast, three distinct virtual city scenes were deployed, each offering a unique thematic experience. This dynamic approach not only enriched the visual landscape but also streamlined production processes, enhancing broadcast efficiency and quality.
The success of ArcFox’s Alpha αT5 new car presale live broadcast underscores our XR stage’s role as an innovative, adaptable, and immersive marketing platform. By providing a fresh perspective on live broadcasting, it offers automotive brands the opportunity to redefine customer engagement, elevate brand image, and drive sales conversions. In a rapidly evolving digital landscape, SMP’s XR stage stands as a beacon of innovation — a testament to the limitless possibilities of XR technology in reshaping the future of automotive marketing.
