We’re delighted to announce that "Macbeth" has been awarded the second prize in the Seventh Beijing Cultural Creativity Competition.
Meticulously crafted, the digital theater masterpiece “Macbeth” heralds a new era in Chinese digital theater. Produced by Star Media Production Services, this groundbreaking production seamlessly integrates cutting-edge digital technology and the art of drama. Shot in our state-of-the-art 600 sqm virtual studio, “Macbeth” unfolds in a visually stunning environment, showcasing the convergence of innovation and creativity.
“Macbeth” is a classic theatrical work that delves into the depths of human nature through the lens of drama and stands as one of Shakespeare’s most representative and challenging works. This digital drama, which underwent two years from preparation to completion and four large-scale revisions, integrates innovation in performance forms, scriptwriting, costume props, and digital virtual scene presentation. Following extensive discussions and research by experts and scholars in the domestic theater community, the production was completed, reinterpreting the contemporary stage.
The immersive experience of “Macbeth” transcends traditional theatrical boundaries, positioning itself as a trailblazer in the ongoing digitization revolution within the theatrical landscape. As China’s first XR digital drama, “Macbeth” will drive a new digital transformation in theater and elevate our country’s cultural digital landscape to unprecedented heights.
XR Digital Technology — Reshaping a New Format of Digital Theater Communication
Compared to traditional digital theater, XR digital theater, with XR as its core technology, is not limited by physical space during shooting. Through dynamic tracking systems, it quickly captures the positions of actors and virtual scenes, integrating real-time rendering to blend virtual scenes with actors’ genuine performances. This technology accurately captures actors’ different emotional expressions and body tensions, depicting complex psychological states and presenting audiences with an immersive visual feast of theater.
Additionally, in traditional theater production, a significant amount of time and money is often spent on stage design and post-production. However, XR virtual technology can create stunning visual effects using virtual digital assets, significantly reducing stage construction costs and saving post-production time and expenses. For example, this XR digital drama “Macbeth,” which traditionally would have required dozens of sets to complete the production, was completed in just three and a half days using virtual production methods.
SMP’s Strong Digital Resources Support — Leading Traditional Theater into the “Digital Wave”
As the producer of this drama, SMP’s ability to excellently complete the filming and production of China’s first XR digital drama “Macbeth” is due to its advantages in cutting-edge performing arts equipment, professional technical teams, authoritative expert resources, and a spirit of keeping pace with the times and daring to innovate. By combining XR virtual technology with theatrical content, it propels theater into the “digital wave,” promoting the flourishing development of digital theater and contributing to the construction of a digital China.
In the future, SMP will shoulder a new cultural mission in the new era, based on its functional positioning, actively leveraging its own advantages, adhering to innovation-driven development, accelerating the layout of cultural industry digitization, injecting innovative vitality into traditional culture through digitization, and promoting the vitality of excellent traditional Chinese culture in the new era.
