On June 14, we proudly launched our state-of-the-art 1600-square-meter virtual production studio! The event was a grand success, attended by over 300 guests, including esteemed officials from the Beijing government, leading industry professionals, and renowned experts. This monumental occasion marks a significant milestone for Star Media and heralds a groundbreaking advancement in the VP industry.
Jointly organized by the Beijing Daxing Economic Development Zone Administrative Committee, the China Research Institute of Film Science & Technology, Star Media Production Services, and Unilumin Technology Co., Ltd., the forum focused on the theme “Virtual Technology Leading the Future, Creating a New Ecosystem for the Audiovisual Industry.” Industry leaders and the president of Star Media delivered insightful speeches, underscoring the transformative potential of virtual production in shaping the future of the audiovisual industry.
During the forum, the “Joint Laboratory for LED Virtual Shooting Application Technology” and the “Virtual Production Innovation Center” were inaugurated. These two innovative projects showcased Star Media’s cutting-edge technological achievements in the audiovisual field, offering an unprecedented visual experience and new opportunities across various industries, thus driving continuous innovation in the audiovisual sector.
Star Media’s 1600-square-meter virtual production studio, equipped with Hollywood’s preferred ROE brand screens, not only pushes the boundaries of traditional filming but also promises to lead the way in shaping the future of visual storytelling across diverse sectors.
